DoubleTree by Hilton has a very effective growth strategy.
They bake and hand out 75,000 cookies a day to their guests.
35% of those guests tell their friends about the cookie and it opens the door for a conversation about the Hotel experience.
A big % of those cookie monsters, also posts about this experience on social media.
35% of 75,000 is 26,000+.
25,000 stories are being told A DAY, because of this cookie.
The recipe for the cookie is one of the most searched recipes on Google.
Their marketing budget is 25% less than their immediate competitors because of the stories…
Now I want to flip this to;
> The Guard FDN
> The projects that are building on Guard
> The myriad of
people that are inside the ecosystem doing good things NOT just “green on the chart”…
> You…
If you could find one positive thing about it,and you tell a friend who might be interested…
Don’t you think your investment would grow in the long run?
